LEVEL 6

 BRIEF   Unique selling points Just add hot water- And ready in one minute 100% Natural- Using simple and plant- based ingredients  High fibre- 10% of us eat enough fibre, made with 100% British Wholegrain oats No added sugar- Naturally sweetened Dairy Free- Uses creamy coconut milk Gluten free- better for your stomach  Hot or Cold- tastes good either way One our brief  To promote their single pots to a new student audience bringing together two of the USP's Tone Friendly Informed  Reliable  Supportive  Deliverables A banner that will appear on their digital mail outs  Circle illustrations work well Sketchy student feel 

I fleshed out some of my wireframes with elements of the logo design I found the most effective. I am still fully aware that the colours may not work with the lumeti scopes however, I am hoping the next critique will provide some guidance as to where to go from there.   These experiments only made me certain that this was the logo I wanted to use. The shape and vibrancy really stood out. The layout is taken from the lumeti's follow, it's linear and white on black.  The layout will continue like this throughout the app design. 

  Using illustrator, I started laying out what the app page designs would look like. Obviously, I am only designing the pages and not the entire app and code for it.  I have more of an idea now of what the apps function will be and how it will incorporate the lumeti scopes. I looked over my essay and research, this gave me the idea of getting the app to recreate a similar experience to having to go to the shop to buy albums. So, with this app, it will have a QR code scanner that the user will have to use to collect songs.  The codes will be printed on posters distributed across Leeds (as I am focusing on university students as my target audience). Once a person has scanned the code and collected the song, they must suggest a song so that the code is constantly changing.  I am confident this idea answers my essay question and provides another approach to designing for music.  It will help motivate people to go out on walks and enjoy the parks around Leeds, remove the computer-generated

  Whilst writing my essay, I had this idea of showing the revival of vinyl and how that is benefitting the relationship between music and design.  I downloaded an image of a standard 12- inch vinyl and tried to create contact readings to form topographic shapes. I layered them to make gifs and tried different coloured overlays to see how the image would look. I thought the results were good but, like the lumeti scopes, I am not sure how I could apply this to an idea? But, the different coloured topographs could be printed onto acetate and used in the publication for songs.  I am more confident with my app idea but, its another avenue to go down if the app idea does not work or ends up being too time- consuming to complete for the deadline.  It might even work with the app and could be incorporated into it? 

  I tried animating the logo that I liked the most from my experimentation in hopes that the effects might change the colour of it.  Unfortunately, it 

So after the critique and further reflection, I have decided to design an app for streaming music that uses the lumeti scope videos.  I listed elements I would need to design for the app mockup, first would be a logo which I started designing straight away. The logo is the identity of the project, it needed to represent the scope videos and later be iterated into the app design.   The prominent colours in the videos were red, green and blue, which I tried to replicate into the logo design. I also liked how the stripes in some of the logo designs, reminded me of the bulk pack design of the cassette tape.  Nevertheless, I accidentally make a vibrant colourful shape when trying the effects in Adobe Photoshop (bottom second image). It has a futuristic and transformative appearance however, the colours do not match that of the lumeti scopes which are disappointing. I am struggling to change the colour but, I can try developing another one of my initial sketches instead. 

In the critique, I showed a video of the lumeti scopes, some illustrations and the vinyl animations.  The lumeti scope video is immersive and interesting to look at. Makes you want to engage with it.  Good idea for the current Covid- 19 situation. Allows us to be human again for a few minutes rather than seeing just devastation and isolation.  Has cinematic synaesthesia.  A new and alternative way of experiencing music.  Links very well to research.  I am really happy with the comments and has given me more confidence to experiment more with the lumeti scopes. I had explained my plans to project it and the group agreed that it would make sense for that to be the next step. That alone would not be a complete practical project so, I still need to think of a way to do that. Maybe through an app? Like a projection streaming service? 

I seemed to be way over the word count for the essay so, I decided to take out some of the case studies that were not as relevant out. These can still be considered within the practical project. PARKLIFE BY BLUR Around the same time as Nirvana, british band Blur were setting trends themselves with their third studio album Parklife. Society grew tired of the heavy raves and drug culture that were the beginning of the 90’s, people opted for getting drunk and listening to rock bands again (Nirvana and grunge partly responsible for this change). Blur’s Parklife album gave an intelligent perspective on working class culture at the time, which really appealed to people. The design of the cover is a stock image of greyhound racing, a ‘sport’ mostly enjoyed by the working class as the middle and above classes thought it was too associated with the working class for them to enjoy. Making the, what may seem, a random image appropriate for the music the band were making, plus engaging with its in

This was for research and experimentation. Being at university, I have met a lot of different students from all over the UK and even a few international students.  I have noticed at a lot of parties and pre-drinking, students have a lot of LED lights when listening to music. Some are large LED speakers, others are fitted lights, however, the experience is much the same.  The term 'mood lighting' is applicable to this because it makes a small students halls bedroom, feel like the dancefloor of a nightclub.  I think this is so important considering the Covid- 19 environment we're in now. Households of students find a sense of normality, using these lights and the music to give them a similar experience to the nightclubs (obviously just between their own household) Potentially this is something I could incorporate in my final design.  On that subject, I tried playing around with Adobe Premier Pro. I noticed the colour editing tool called the Lumetri scopes, looked really inter

  Based on trends I have seen today, I tried taking photographs using adaptive filters  I wanted to make these into a sort of Augmented reality experience, however, I tried using Adobe Aero to do this and it did not look great and I would prefer taking scenery shots instead of myself However, I think the colours from these photos would be good to apply to another design I tried the same sort of effects on these photographs of band, Bring Me The Horizon (not taken by me), I was hoping they would give me some more inspiration as after doing my essay research, I am stuck where to take the practical project  The effects are just a gradient layer of forest green and coral (both quite muted) and how it affected the photograph when changed to different layer options, the first being an overlay, second is colour dodge and lastly difference I took the colours from their latest album in aim to bring the musicians and the design for their music together. Solidifying the relationship between desig

TIMELINE The Beginning Music has been around across the ages, however it was formally introduced by the Greeks to play music for entertainment, as it was an essential to the majority of celebrations  They were also responsible for many of the composition techniques of music such as; "octaves", "scale" and "diatonic". Sheet Music Sheet music was in a time way before recorded music, some even dated back to the Babylonians and was only really useful for those who could also read music to reproduce it.  At the same time, people would visit theatres to listen to music or make it them self. This was formally introduced by the Greeks as it was an essential to the majority of celebrations  Physical Recordings Spillers (1984) The Phonograph was invented by Thomas Edison in 1877, which was actually aiming to be an improved adaption of the earlier Telegraph. He thought it would be easier to send recorded verbal messages, and it did do what he intended but was found f

This graph shows the age and gender demographic of people using streaming services in the UK (2019) Music streaming is the most popular within the 16 - 24 years age bracket followed by; 12 - 15 and 25 - 34, with the frequency slowly decreasing in people older than 35. Music retail industry has grown in the UK from 2011 to 2019, with the exception of a slight drop in 2014 and 2018 due to the sale sin physical media such as; CD'S and vinyl, reflecting the increase of using streaming services  This backs up what I have said previously, we know this is because the ease of access that streaming services provide Statista. (2020) Digital music streaming penetration in the United Kingdom 2019, by demographic group. Statista. Available at: https://www.statista.com/statistics/291712/digital-music-streaming-by-demographic-group-uk/ (Date accessed 9th November)

Everyone has seen this design, whether it be on a sleeve cover, poster, t-shirt, or on countless articles that delve into album designs.  The lead guitarist of the band approached Saville with this image and how they wanted to use it within the design for their "Unknown Pleasures" album.  The image is a visualisation of the radio waves created by a pulsar, which is a neutron star that is created after a dying sun collapses in on itself.  The image is an inverted version of the original image, printed on texted paper in India Ink Today the image is still widely recognised and enjoyed, yet album designs today are being disregarded as a need for them narrows. Twelve years later, another iconic album cover emerged, Joy Division’s Unknown Pleasures designed by Peter Saville in 1979. The design is still widely used and has been seen globally by millions of people. The lead guitarist of the band approached Saville with an image (image 4) and wanted it to be a part of their album de

The  Sex Pistols have always been recognised as a very controversial group, they were sacked from two record labels and banned from playing across several places in the UK. Graphic designer, Jamie Reid was responsible for a lot of design work for the band, including 'Never Mind The Bollocks, Here's The Sex Pistols', which like its creator, had to have a controversial design in Jamie's eyes.  This particular design and album came at a time of 'Thatcherism' and an all time low for England, unemployment, strikes etc.  The use of typography in the design is the key feature and link to what is going on in the UK at that moment. The news and tabloids being full of controversy and "bollocks" hence why the words "the bollocks" font (designed by Jamie Reid) has a similar appearance to that or many newspapers. The symbolism hidden in these subtle design features, spoke loud to the public.  The use of a swear word also caused a stir with many critiques

  Barnbrook worked alongside Bowie for fifteen years and designed five album covers for him  His design for 'The Next Day" album came about through him defacing Bowie's album cover for his 1977 album "Heroes", by covering the star's photograph with the white square  "The "Heroes" cover obscured by the white square is about the spirit of great pop or rock music which is ‘of the moment’, forgetting or obliterating the past," he said. He also designed a typeface specifically for this album called Doctrine which later was released by Barnbrook's font-producing wing, ViralFonts. Barnbrook was also responsible for designing 'Blackstar', which is iconic as Bowie died two days after its release. Becoming an almost farewell album from the musician. Barnbrook has since spoke about how the album and the design, although simplistist, it is full of symbolism as it came at a time where Bowie was questioning his own mortality The design was h

 

 

After the critique with Raisa, I made a start on ideas for my symptom pages. I thought my style at the beginning with the cartoon style woman was effective so, I tried to do the same with this drawing. I do think this works for the "Impulsive and Risky behaviour" symptom, for a lot of people a reminder of these impulses are triggering so, I tried to keep to one of those behaviours because too many on one page might cause harm to the person who reads the zine.  The type is too big and is a lot less considered than the image so, I want to experiment more with the type like Raisa has.  I noticed Raisa had tried using more symbolistic representations for each of the symptoms and had a creative use of typography.  So, I wanted to try and go a similar route, we had said having our two different styles would work better with the "splitting" aspect of BPD however, I think the design before is complete worlds away and would be better if the design for the whole zine had some

  1. PHOTOGRAPHY The first idea for hands on work was to use actual images / photography in the poster designs to emulate the idea that these symptoms and this disorder is very real and very painful to bear. A screenshot from a while ago was used in the way to visualise the 'fear of abandonment' poster. These were all my words so they are honest words from a genuine time where I was going into panic mode because whatever time my partner was not spending time with me was felt as immediate rejection. (Which is the nature of the disorder- any form of rejection feels like abandonment, something as simple as not replying fast enough or not wanting to do a specific activity together or even just when your partner is too busy for you. The mind warps this negatively and it's not something we can usually control at all.) I approached this first by having a lot of minimal space to communicate the feelings of chronic emptiness, but also used a black and white colour palette as a sympt