GREAT BRITISH PORRIDGE COMPANY BRIEF
BRIEF Unique selling points Just add hot water- And ready in one minute 100% Natural- Using simple and plant- based ingredients High fibre- 10% of us eat enough fibre, made with 100% British Wholegrain oats No added sugar- Naturally sweetened Dairy Free- Uses creamy coconut milk Gluten free- better for your stomach Hot or Cold- tastes good either way One our brief To promote their single pots to a new student audience bringing together two of the USP's Tone Friendly Informed Reliable Supportive Deliverables A banner that will appear on their digital mail outs Circle illustrations work well Sketchy student feel