GREAT BRITISH PORRIDGE COMPANY BRIEF
BRIEF
Unique selling points
- Just add hot water- And ready in one minute
- 100% Natural- Using simple and plant- based ingredients
- High fibre- 10% of us eat enough fibre, made with 100% British Wholegrain oats
- No added sugar- Naturally sweetened
- Dairy Free- Uses creamy coconut milk
- Gluten free- better for your stomach
- Hot or Cold- tastes good either way
One our brief
To promote their single pots to a new student audience bringing together two of the USP's
Tone
Friendly
Informed
Reliable
Supportive
Deliverables
A banner that will appear on their digital mail outs
Sketchy student feel
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