JAMIE REID

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  • The Sex Pistols have always been recognised as a very controversial group, they were sacked from two record labels and banned from playing across several places in the UK.
  • Graphic designer, Jamie Reid was responsible for a lot of design work for the band, including 'Never Mind The Bollocks, Here's The Sex Pistols', which like its creator, had to have a controversial design in Jamie's eyes. 
  • This particular design and album came at a time of 'Thatcherism' and an all time low for England, unemployment, strikes etc. 
  • The use of typography in the design is the key feature and link to what is going on in the UK at that moment. The news and tabloids being full of controversy and "bollocks" hence why the words "the bollocks" font (designed by Jamie Reid) has a similar appearance to that or many newspapers. The symbolism hidden in these subtle design features, spoke loud to the public. 
  • The use of a swear word also caused a stir with many critiques and music stores. A lot of major retailers refused to sell the album, regardless the album hit number one in the UK Album charts and later went Gold not a couple of weeks after. Then it was named platinum by Riaa.
  • It shows that music and design are always there to challenge pivotal moments in society and almost rebel against it. 
  • I think this is a great example of when a designer and musicians have worked together to produce something amazing and evolutionary. This is not the sort of relationship we see today which is disappointing. 

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