(B3) LOGOTYPE AND COLOUR PALLETTE

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  • The illustrators and I had decided we wanted to do an art deco/ art nouveau inspired design because we thought it would work nicely with our Wicca/ magickal theme
  • We played around with a few colour schemes and decided these colours would be the most appropriate for the themes we are looking at 
  • We have these five colours but I think the prominant colours will be the two teals and dark purple as seen with the logotype experiments
  • There was a lot of discussion on the choice of font because I preffered the bolder font on the left and the illustrators preferred the font to the right. I explained that I think the bolder one emcompasses the art nouveou style in a modern way whilst also maintaining a higher level of versatility as a logo design
  • I did compromise and offered the illustrator to create an illustration that can be put in with the type so it still has the decorative appearance without being overpowering. They agreed and we began talking about symbols or sketches they could draw to add to the logo such as; pixies silhouettes, potion bottles and tea cups
  • If we had added a sketch to the right font we both agreed it would have been too much and you would lose some of the ornate detail in the type

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