(B7) CYBER AESTHETIC

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Rhianna calls it 'Cyber Brutalism', I don't know if that is its proper name but, I know what she meant from her description, especially with how popular it is right now. 


General cyber aesthetic



  • The two images above are entries to the Grqphic lounge competition (Run via Instagram, where you have to design a poster based on one or all three of the word prompts given).
  • The imagery definitely has a cyber/ futuristic aesthetic. The three-dimensional, neon design looks very much like a new-age version of the vaporwave aesthetic
  • It's a design aesthetic that I love to look at and can see how Rhianna enjoys it for her photography 
  • Also, the first one includes a large amount of colour without being a visual overload. Rhianna expressed her need for a lot of colour so, I think this approach will really benefit her promotional material.


  • Baugasm is a poster a day project by Vasjen Katro
  • This was one of Rhianna's inspiration for her branding and promotional material
  • I feel like it pulls together the cyber/futuristic theme from before with new modern design trends that have emerged in the past couple of years 
  • There is a huge focus on chrome, colour and shapes, which is something Kira and I aim to accomplish with our designs 
  • I do not want to create something too similar to this however, I want the focus to come from her photography and it is our job to transform it into something that has the same aesthetic 

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