(B2) GUEST BRIEF: ANGUS MACPHERSON

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BACKGROUND

  • Art Director and Designer 

  • From York 

  • Graduated from LAU BA graphic design in 2010

  • Moved to London in 2010 

  • Worked for agencies for 6 years 


HIS ROLE AS A DESIGNER

 Design


  • Print Design 

  • Animation 

  • Digital design 

  • Social design 

  • Logos 

  • Brand guidelines 


Direction 


  • Creative strategy 

  • Brand creation 

  • Design direction 

  • Art direction 

  • Tone of voice 


  • Worked as a junior designer at Little White Lies for 3 years after graduation 

  • Did a lot of typography for them 

  • He was doing a lot of client work at the same time 

  • Worked as a Design Director at Hawthorn Advisors, the biggest project as a freelancer

  • They help brands get out there 

  • The job used all the skills he has

  • A lot of creative strategies, planning, idea, research etc


Worked on Curate TV- a lot of different mediums

THE BRIEF

Curate.TV Live Play
"Almost all creativity involves purposeful play."- Abraham Maslow.

Using the brand outlines, create a multiplatform campaign, posters, leaflets, and any extras for Curate.TV.

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