SOMETHING MORE PROJECT

-

 Visiting professionals Stephen and Sarah from Something More Studio in Leeds

  • They are interested in all aspects of design 
  • Create action 
  • Design that changes how you feel
  • Collaborate with people better than themselves (at different media etc.)
  • Anti- style / Anti- sector
  • No such thing as a boring project 
  • Never stop questioning what you are doing 
  • What is the reason to exist 
  • Be uncomfortable (it is okay to make it up)
  • Have worked in the arts and cultural space 
  • Work with a range of people 
  • Vanden project- recycling- no consumer facing 
  • Sometimes the simplest is the most effective
  • Worked for the Heart Research UK- Leeds (branding)
BRIEF
  • Martyl Langsdorf design- Bulletin of the Atomic scientists- Front cover
  • Doomsday clock 
  • 7 mins to midnight (looked better)
  • 1953- 2 minutes to midnight (moves -1) US and Soviet Union
  • 2020- 1.667 seconds to midnight (closer to the end of the world)
  • Design can raise awareness of the problem you care about 
Logo Siren 

Design a symbol that changes with the urgency 

Pick a cause:
  • Microplastics 
  • Social Injustice 
  • Air Quality 
  • Poverty

Group


Tia, Bradley, Raisa and Olivia


Chosen Issue


We chose deforestation because it is something that has been a problem for a long time and is subject to change over the years making it “change with urgency”. We are yet to decide if we are going to look at a specific element to deforestation, we have discussed the matter and found that it may be too complicated to create a logo around a specific area of concern with regards to deforestation. A logo needs to be clear and having something so specific may require a lot more detail. 


However, we decided to go away and produce some thumbnails each. Some based on deforestation alone and others looking at specific areas. We feel this will be the only way to tell which way we should take the project. We will also be looking for similarities in our drawings, like are there the same shapes used or colours, do some of the symbols have the same characteristics etc. These similarities will possibly be key design elements we will use because individually we associated these with deforestation.

  • I really struggled to come up with ideas for this cause however, the first thing that came to mind was the perforation line symbol commonly used to insinuate tear/ cut. 
  • The first four sketches try to use the line as well as the tree symbol. Which were the ones I felt the most confidence in. 
  • The second to last, I tried to used a bar chart that would change overtime to show the amount of trees cut down per year. 
  • The last sketch idea was that the arrow would get bigger as the stump got smaller. But, it seemed a little basic and boring. 
  • I was not overly happy with my sketches however, I knew that they would not be finished products this early on and with such a small time of completion. 
We came together as a group and discussed everyones sketches. We all found elements that we liked from each others and decided to develop these. With mine, the group though the perforated line worked effectively and had connotations to the subject in hand. I decided to try animating the design to show how it would look overtime similarly to the doomsday clock. 

Raisa and Olivia worked on the actual logo design itself and we thought the animation I will be making will be a good way to apply the logo to real- life. Like seeing the animation across social media stories or motion graphic billboards. 


The group and I agreed that this could look like toilet roll so I decided to try a stack of paper instead. At this point Raisa and Olivia has finalised the logo and Bradley had mocked up a website, for a real- world application. 

This is the final animation with the final logo design. The reason we chose to do the animation was to add context to the logo. Perhaps if it was to be a real project, we would have a certain amount of pages rip over so many seconds? Change the speed accordingly possibly. 











FEEDBACK

Stephen and Sarah said they really liked our response and that it was obvious what the logo was about.

Comments

Post a Comment

Popular posts from this blog

(B5) KEY FEATURES OF GOTHIC ARCHITECTURE

-
Image
Gothic style can vary depending on location, age and the type of building (the purpose as such). However, to identify these buildings architects use five key architectural features: Large stained glass windows This is why gothic architecture is usually associated with places of worship as this feature is prevalent in Gothic cathedrals. "Featuring meticulously cut coloured glass" which are usually tall and arched windows (lancet) or round (rose). Often taller than the windows typically seen in churches. The idea is to let in technicolour light.  It is also known that these windows frequently feature tracery, which is decorative stone support. Pointed arches Another identifiable feature is the pointed arches. These are found in most places of worship i.e churches and cathedrals. It is suggested that the pointed style of these arches was taken from Islamic architecture rather than the typical Romanesque buildings found typically in Europe. The idea behind the shape of these wind...
Read more

(B5) GOTHIC ARCHITECTURE: KEY TERMINOLOGY

-
Image
In order to understand the texts related to Gothic architecture, I really need to understand the terminology as I aforementioned when looking at the previous text. I will be listing definitions along the way to better understand. Also, if my designs will have an informational aspect, it would be better to use this terminology or synonyms at least for whatever target audience I choose.  (All within the context of Gothic Architecture) Pointed Arches  Large pointed arches typically found on the Gothic buildings, also seen in many places of worship Large Stained Glass Windows Hugely associated with churches and cathedrals but, also a key feature in Gothic buildings  Ribbed Vaulting  There are a few different types of vaulting, ribbed vaulting is the one most commonly associated with Gothic architecture. It is an integral structural element to support these large buildings.  Flying Buttresses A similar feature is flying buttresses. They also act as an extra support f...
Read more