DESIGN FOR MUSIC - CREATIVE BLOQ

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READING NOTES 

  • "Remember the first book you bought? Or the first movie you saw? Thought not. Bet you can recall your first album though?". 
  • The nostalgia of aurally and visually consume an album you physically bought.
  • Author lists the aspects they remember about albums of the past.
  • Author is confident that it is design that brings music to life.
  • Ed Templeton said that record sleeves were his first encounter to graphic design. He started his career early by designing leaflets for clubs and his DJ events. Making him believe music and design are intertwined. 
  • The first generation of vinyls were released to shop shelves in the late 1800's, which consisted of very simple/ limited designs that were usually brown sleeves with little to no visual information. 
  • It was only until companies recognised that there was potential revenue that greater importance of marketing was established.
  • Successful album designs have defined crucial moments in pop culture; Peter Blake's Sgt Pepper's sleeve for the Beatles, Pink Floyd's surreal and dream- like imagery created by Hygnosis, Jamie Reid's raw cut-'n'-paste graphic mayhem for the Sex Pistols, Peter Saville's timeless work Joy Division and Vaughan Oliver and V23's dark creations for the Pixies. 
  • Talks about the nostalgia again, of buying a vinyl/ cassette/ CD, watching Top Of The Pops and listening to music on the radio.
  • "The British public have been force fed too much consumerist Entertainment for far too long. More sensibly curated music TV is well overdue". 
  • The end of such an era has merely created more opportunities for designers and should not be seen as obstacles. 
  • "Everything is changing, but the need for visual imagery will prevail".
  • The article then speaks of how the music landscape is always changing and providing new opportunities for graphic designers. 
  • For example, as vinyl phased out with the predominance of CD, it was no longer solely on simgle image design but, also music video.
  • Some designers dislike these changes saying that the death of the 12-inch became the demise of design for music.
  • Jasper Goodall, "Now everything is miniaturised or downloaded and I'm scared that music doesn't really exist anymore - its just numbers rather than grooves on a vinyl".
  • Talks about how social media has opened up endless platforms for design. 
REFERENCE:

Creative Bloq Staff. (2006) Design for Music. Creative Bloq. Available at: https://www.creativebloq.com/computer-arts/design-music-10069654 (Date accessed 5th October)

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