(B2) SHAPE AND COLOUR VECTORS

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  • The whole group came together and we discussed what initial thoughts we had about the videos, the consensus being quite confused as the videos are extremely strange and are so contrasting
  • We thought it would be better to carry on individually for the rest of the day and group discuss tomorrow to see what initial sketches everyone can come up with
  • Looking back on my video notes and referring back to said videos, I tried to find a link between all of them, that we could use as the basis for the campaign, a way to brand all six videos
  • This was particularly difficult so, I stripped the videos back like I would a piece of design. What uses of shapes, grid systems, typography, colours are being used in the videos
  • The first video Triadisches Ballett von Oskar Schlemmer - Bauhaus was particularly inspiring with its artistic use of shape, colour and cubic grid systems
  • I continued to search for the same characteristics throughout the other five videos, noting them down as simplified vector illustrations
  • As seen in the images above, the first artboard depicts the first video. The shapes reflect the consideration taken when devising the setting and prop design
  • Across the videos, I realised the main colours that stood out frequently were primary (red, yellow and blue)
  • The shapes varied, however, the quadrilaterals and three- dimensional shapes were the most frequent likewise, the most common grid system was the cubic/ linear grid systems 
  • I hoped the shapes may lead to a stronger idea or could become elements in their own right for the design 

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