ESSAY STRUCTURE
INTRODUCTION
Paragraph One (300 words)
- Explain the question
- Looking into the relationship between music and design
- How this has been impacted by the advancement of streaming services
- Contexts: How this has translated into historical context, social context and technological context
- Sheet music was the first form of recorded music, only really useful for those who could practice it
- However, even though people had to travel to listen to music, this actually made people more inclined to learn it
- There was not a noticeable amount of design at this point however, sheet music came as pages or publications and later on and were made by designers, noting that graphic design was not a named thing at this point however, the visual language and principles were still being applied
- Mention this effect on the consumer, how they interacted with music at this point and applying a phenomenological approach
https://mn2s.com/news/label-services/the-history-of-music-distribution/(Accessed 9th November)
Zantel- Wiener, A. (2017) From the Phonograph to Spotify: The History of Streaming Music Hubspot. Available at: https://blog.hubspot.com/marketing/history-of-internet-radio (Accessed 12th November)
Bennett, J. (2017) How Was Musical Notation Invented? A Brief History. WQXR. Available at: https://www.wqxr.org/story/how-was-musical-notation-invented-brief-history/ (Date accessed 17th November)
McLerran, M. (2017) The Evolution of Sheet Music. McLerran Journal. Available at: https://www.mclerranjournal.com/technology-1/2017/7/30/the-evolution-of-sheet-music (Date accessed 14th November)
Paragraph Three (150)
- The later invention of the phonograph- developed machines from this
- How this then brought out phonograph booths
- Advertising for phonograph booths, like before, mention how graphic design principles and visual language were used
- The experience that consumers get now they can visit phonograph booths, only the really rich could afford to have one in their homes, huge amount of consideration for historical context, class system made it so people had different experiences of music and design
- Make sure then end of this paragraph mentions a hint at vinyl so the essay can flow
https://mn2s.com/news/label-services/the-history-of-music-distribution/(Accessed 9th November)
Zantel- Wiener, A. (2017) From the Phonograph to Spotify: The History of Streaming Music Hubspot. Available at: https://blog.hubspot.com/marketing/history-of-internet-radio (Accessed 12th November)
Smith, D. W (2018) Phenomenology. Stanford Encyclopedia of Philosophy. Available at: https://plato.stanford.edu/entries/phenomenology/ (Date accessed 12th October)
- Then the development of vinyl through lack of materials to make the shellac records
- Designers now coming in to design record sleeves and inner sleeves
- Graphic design had been established by the time the vinyl had been released
- How graphic design was now acknowledged and being used more and more
- The Beatles, "Sgt. Pepper's Lonely Hearts Club Band", album cover designed by Sir Peter Blake and Jan Howarth- one of the most iconic covers still to this day- remember to apply social context and historical context, this will help show just how successful the design is and will make more sense of its context
- Joy Division's "Unknown Pleasures", album cover designed by Peter Saville, the design is versatile and timeless and still being re-printed today, the design has since always been associated with the band
- Sex Pistols' "Never Mind The Bollocks, Here's The Sex Pistols", first time a swear word was on an album cover, design and the music set a clear image of what was going on in the UK at the time.
- The effect on the consumer
- New ease of access
- Music industry has been acknowledged as a profitable market so more and more advertisement were placed to the public
- How since the war and destruction of the class system had left people confused of their place in society and how music and design helped people regain that
- Vinyls are still very prominent today and came back as almost a fashion trend through urban outfitters - this might be more appropriate towards the end of the essay as it will break the chronological structure
https://mn2s.com/news/label-services/the-history-of-music-distribution/(Accessed 9th November)
Zantel- Wiener, A. (2017) From the Phonograph to Spotify: The History of Streaming Music Hubspot. Available at: https://blog.hubspot.com/marketing/history-of-internet-radio (Accessed 12th November)
Grow, K. (2015) Joy Division’s ‘Unknown Pleasures’ Cover: The Science behind an Image Rolling Stone. Available at: https://www.rollingstone.com/music/music-news/joy-divisions-unknown-pleasures-cover-the-science-behind-an-image-191126/ (Date accessed 9th November)
Haworth, D. (2016) David Bowie was "facing his own mortality" with Blackstar album says cover designer Dezeen. Available at: https://www.dezeen.com/2016/01/20/david-bowie-blackstar-album-cover-designer-jonathan-barnbrook-facing-his-own-mortality/ (Accessed 9th November)
Brewer, J. (2018) Malcolm Garrett on his first ever Buzzcocks artwork, and his advice to emerging graphic designers It’s Nice That. Available at: https://www.itsnicethat.com/news/malcolm-garrett-buzzcocks-love-battery-orgasm-addict-g-f-smith-graphic-design-200318 (Accessed 9th November)
- The beginning of cassettes
- Invention of the Walkman
- How consumers can now listen to music on the go and not limited to only in the house
- Cassette tapes like the vinyls are also making a come back
- What impact did the on the go machines have on the users
- Driving music
- What impact has this had on the experience of music now
- The arrival of the Compact Disk with ABBA'S 'The Visitors'
- How much better than the cassette it is
- Other industries adopting the CD like film and video
- The invention of the Diskman
- Album designs being translated onto CD cases
- Music video starts
- Nirvana's "Nevermind", how this brought Grunge into mainstream music. Iconic album design, still widely recognised today .The revival of rock music.
- Gorillaz "Demon Days", successful and immersive, used the design as their personal identity, adopted the cartoon characters and this was now their face.
- How consumers now interacted with music and how it makes them feel
- How the better audio allowed for better stereo sound to be enjoyed.
- This paragraph does not need to be overly long as the experience is very similar as with the cassette apart from just being more advanced
- Illegal downloading of music, illegal music distribution sites, invention of MP3 and iTunes
- Affect on design and physical sales
- Maybe mention about music videos?
- What consumers started doing and how the experience of music changed
and the reorganisation of the music industry Sage Journals. Available at: https://journals.sagepub.com/doi/10.1068/a3360 (Date accessed 12th October)
- Development of streaming services
- No need for music players as smartphones can now do everything
- Youtube, biggest streaming platform, a lot of licensing issues and uses music video
- Spotify, second biggest, no music video but the odd song background gif
- Both generate personal playlists for the user
- Suggested songs etc
- How are people interacting with music now
- Merchandise revenue changes
- Accessibility increased tenfold
- What are designers and musicians a like thinking with regards to streaming services
- What are they planning to do next?
- Bjork Digital- exhibition/ installation work
- Beyonce's Lemonade film
- Radiohead's Polyfauna AR
- The revival of vinyl - David Bowie's Blackstar
- Summarise the findings from the essay, how the relationship peaked in the 60's with the explosion of the vinyl and very soon after beginning of digital music there was a steady decline in design for music.
- Until the start of streaming services where music design seems non- existant on such platforms.
- And how designers are conflicted over the future of design and music.
- Trying to find new ways even with the limitations of screen.
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