LEVEL 6

This is another one of my briefs that I had changed from the original as mentioned before. My problem was getting illustrators interested in collaborating when they are either busy themself or have struggled to work remotely. Fortunately, if the collaborators struggled to do work for this project, it was adaptable to be either a large or small project. If anything, they helped a lot during the research and brainstorming stage of the design process and obviously provided me with the ingredient designs.  I should have continued working on this project before correspondence with the illustrators because that would have allowed much more time for development, especially on the labels. However, I probably should have taken some pressure off of myself for this brief and made it smaller. Nevertheless, I actually was extremely pleased with the outcomes given the lack of development on the labels. I think the save for this project was the jars that we had found for the packaging. 

 

Some of the colours used in the logos did not translate well to the labels so I had to tweak a few to make it all work coherently. All of the hues and tones are in a similar muted colour scheme to give the audience a sense of calm and relaxation.  We had been discussing what sort of slogan to have besides the logo and this just made sense. Especially with the fun names that we had previously given the teas  The name of the teas is much smaller because this is meant to show the branding whereas the label focuses on the flavour  The Hotshots were a more last-minute addition that followed the same design and layout as the label. I did think about them just being random unknown flavours however, It would have only been an easier option not necessarily the best  The labels used the same colour scheme as the corresponding logo design  The digitally painted illustrations by the artists in this collaboration were the focal elements of the label, displaying the individua...

  Luckily the labels for the packaging are quite large which let us have a certain level of freedom  We still had to weary of the ingredients illustrations because of how the detail may lose clarity when reduced in size - originally they were going to part of a leaflet design for the teas but, we just chose to do packaging  We did really like the idea of having the illustrations of the ingredients on the label so the buyer can see for themself exactly what ingredients are in the loose leaf tea 

These stickers are primary there to show off the logo as the label is where the name and benefits of the tea will be going. However, I did want to maybe have the tea name small  I chose the Futura font because it worked effectively in conjunction with the Rumbled Brave and used it for the surrounding text in some of the logo developments  My favourite experiment was the one for the 'Happy Days' tea. We chose a short and simple slogan that encompasses the tone of the branding 

  The illustrators digitally painted the main ingredients for the tea's for the packaging  We kept a sketchy linework based style going to fit in with the art nouveau themes